Tuesday, March 27, 2012

MedHab's Product Launch Leaks to Fall

The Lubbock Avalanche Journal reported on MedHab co-founder Johnny Ross' talk at Texas Tech Rawls College of Business last week::

Ross, pitcher and catcher for the Red Raiders in 1983 and 1984, laid out for an audience of about 80 people at the Rawls College of Business Chief Executives’ Roundtable the experience and vision that has led MedHab to a planned launch this fall of a monitoring device that can help orthopedic surgeons and physical therapists precisely monitor a patient’s recovery.

Compare this timeline to a Standard Times report from January this year:

According to a city memo, its first product will hit the market in Australia in June, "with a launch in the U.S. as soon as they receive final FDA (Food and Drug Administration) approval."
Ross gave a 45 day window for a decision on a production site, with San Angelo and Abilene vying for MedHab's plant.  A Valentine's Day decision leaked back.  It nears April Fool's Day.  That could be an ominous sign.

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